Nintendo has announced My Mario, a new series of Mario-Themed Products for kids, which include block sets, clothes, plush toys, a downloadable app, a new stop motion series, and more.
Currently the line is set for release outside of Japan later in 2026. In the mean time, Nintendo has released the following announcement. You can also check out the official website.
From Nintendo:
Nintendo Co., Ltd. (HQ: Kyoto, Minami-ku, Japan; Representative Director and President: Shuntaro Furukawa, “Nintendo” hereafter) announced that it will release “My Mario,” a series of Mario-themed products for young children on August 26, 2025. The products in the My Mario series will be available at Nintendo TOKYO/OSAKA/KYOTO.
My Mario is a product series which parents and children can enjoy together. Products from partner companies are included in the My Mario series. New products are planned to be added to the My Mario series in the future.
Wood Bock Set
Characters such as Mario and Luigi, along with well-known items from the Super Mario series will be available as wooden blocks. These pieces are all made in sizes and weights that are easy for young children to hold and play with. Each character blocks can also be used as an amiibo figure of the relevant character in compatible games.
Board Book
Hello, Mario! is a board book that parents and children can enjoy together one page at a time, opening Mario’s mouth, or turning his face around.
App (Smart Devices and Nintendo Switch)
A free smart device app and Nintendo Switch software that children can play intuitively by pulling Mario’s face, or turning it around and around on the screen. Mario will react in various ways based on the player’s input, allowing parents and young children to play together and enjoy each reaction they see.
Visual Content
In this series of stop motion short videos, Mario shows a variety of expressions and movements. Each video is approximately one minute long so that young children can enjoy them. The videos are planned to be released on the My Mario official website and other channels.
Furthermore, other products such as apparel, general goods, and plush toys are planned to be released as part of the My Mario series.
For additional information about My Mario, please visit the official website.
Selected products in the My Mario series will also be released outside of Japan beginning in 2026.
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