Doug Bowser has officially announced he will be retiring from his position as President and COO of Nintendo of America, and in his place Devon Pritchard has been promoted to the role.
"Today, I announced my plan to retire from Nintendo, effective December 31, 2025," said Doug Bowser in a Social Media Post. "Nintendo has been an integral part of my life for 44 years, starting with Donkey Kong Arcade as a kid in college. It has been an honor to contribute to this incredible company and bring our beloved characters and worlds to fans through our video games, theme parks, and movie experiences. I extend my best wishes to Devon Pritchard as she leads Nintendo of America forward, and I thank all of you for your passion and support of Nintendo and you can count on me to remain a Nintendo fan!"
Bowser originally joined Nintendo in 2015 as the vice president of sales and marketing, and replaced previous NOA President Reggie Fils-Aimé in April of 2019.
Who is Devon Pritchard?
Devon Pritchard originally joined Nintendo of America in 2006 and headed up the company's legal department. She would eventually take on a leadership role as the executive vice president of Revenue, Marketing & Consumer Experience in 2022. She will become NOA's President and chief operating officer on January 1st, 2026.
For more information, Nintendo has released a PDF detailing these changes, along with the current management staff list.
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