Originally known as EB Games world wide, the company was initially bought out by GameStop in 2005 and had all their North American locations rebranded; except for locations in Canada that is. EB Games would continue to hold its own identity in the country up until 2021 when even the Canadian branches would become known as GameStop Canada.
Now Stephan Tetrault, a French-Canadian entrepreneur has officially acquired Electronic Boutique Canada Inc from GameStop and will be relaunching once again as EB Games Canada.
This isn't the first company to be acquired from GameStop, as earlier this year Game Informer was also picked up by Gunzilla Games after GameStop originally shut down the long running magazine. Just last week fellow writer Jeremy Schepper caught up with Game Informer's Kyle Hilliard to learn more about this, and the unusual acquisition of the company by a video game developer.
As for EB Games, the company announced that nothing will change in Canada. Pre-Orders will continue as usual, Gift Cards are valid, and other day-to-day operations will remain the same.
For more details, here is the official statement as seen over at the GameStop Website:
We are excited to announce that Stephan Tetrault, a prominent French-Canadian entrepreneur and longtime leader in the collectibles and entertainment space, has officially acquired Electronics Boutique Canada Inc. (also known as “GameStop Canada”) from GameStop Global Holdings S.A.R.L. This acquisition marks a new chapter for our company. As a result of this change, we will be relaunch as EB Games Canada, a beloved and iconic name many Canadian gamers still associate with their earliest gaming experiences.
Our day-to-day business will continue as normal, and all products and services offered to our customers will remain unchanged during this transition, including:
• Product Pre-Orders – Your pre-orders are safe. Our store pre-order pick-up process and home delivery pre-order shipment process will continue to operate as it has in the past.
• Gift Cards (Physical and Digital) – You can still purchase gift cards on our website, in our stores, and in third-party stores. You can continue to use cards you’ve purchased in the past, and the value stored on these cards will not expire.
• Product Protection Plans – Products you’ve purchased with a protection plan will continue to be covered; our Game Play Guarantee and Product Replacement Plan coverage terms and details remain unchanged. View our Product Protection Plan and Game Play Guarantee Terms and Conditions.
• EDGE Rewards Program – You will continue to receive the benefits associated with the status you’ve earned and will retain your accumulated points. You will continue to have the ability to use your EDGE card and will have the ability to redeem any value stored on this card. View our General Terms and Conditions of Participation "Edge" customer loyalty program.
(Special thanks to Matt over in our Discord server for bringing this news to our attention!)
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