In other news Square enix have also trademarked a game called Cupcake Kingdom *insert all pony jokes here*. What people have speculated is that its most likely being made by Square's western division.
And that's all from me readers! Have a nice day :D
Source: http://www.siliconera.com/2013/09/27/hack-trademark-filed-namco-bandai-cupcake-kingdom-square-enix/