After a record breaking year in 2024, Neopets has announced a new partnership with Evolution, to help stage a full return, and Boost Global Licensing Efforts going forward.
"We are excited to partner with Evolution," said Dominic Law, CEO of Neopets. "Their proven expertise in retail management, strategic brand monetization and licensee acquisitions will play a key role in our journey to revive one of the world's most iconic gaming titles. This collaboration will allow us to expand into new product categories and explore exciting opportunities with major brands across various fields."
"Our goal is to help Neopets navigate today's evolving licensing landscape and unlock new opportunities for brand growth across multiple product verticals," stated Travis J. Rutherford, Co-Founder and Chief Revenue Officer at Evolution. "We are dedicated to creating innovative programs that not only celebrates Neopets' rich legacy but also introduce fresh experiences that engage both longtime fans and new audiences."
In 2024 Neopets experienced a 3x increase in its player base, which reached monthly activity surpassing 400,000; the highest it has ever been in the past decade. They also collaborated with over 30 partners, and saw success in releasing merchandise such as:
Neopets x Monopoly 25th Anniversary Edition: The limited collectible deluxe edition launch saw overwhelming demand, with all sets selling out within 24 hours. To meet the excitement from fans and collectors, a standard edition is already in the works, ensuring more players can experience this special collaboration.
Neopets x Upper Deck Trading Card Game (TCG): The launch of the Neopets Battledome TCG became an instant fan favourite, with booster packs and expansions in development to captivate players and collectors alike.
PhatMojo Blind Box Plushies: Neopets introduced its first plush line in over a decade, featuring characters like Aisha, Shoyru, Kacheek and more. These plushies have been a hit in major retailers such as Hot Topic and GameStop, quickly selling out and prompting reorders.
This boost in popularity arose with Neopets itself going under new leadership in July of 2023, and with Evolution's help, will hopefully continue well into the future.
Newcomers or returning players can join in on the fun by visiting www.neopets.com.
I didn't even know they did a Neopets TCG. This rules.
ReplyDeleteNew TCGs appear on the market all the time. It's a shame that instead of investing resources and time into creating something unique, card games are created that differ from each other in card design... instead of gameplay. I'm a bit disappointed. So far, I've only discovered originality in Legends of Elysium (a combination of a card game and a board game) and Gwent.
ReplyDeleteYeah I wonder if they're worried about if they make stuff "too difficult" to understand in a TCG that it might fail, but definitely the Magic format or Yu-Gi-Oh definitely seems to create a lot of copycats.
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