For the 40th Anniversary of Super Mario Bros, Mario himself will be featured this year in the 99th Macy's Thanksgiving Day Parade!
The Mario Balloon was created by Macy's Parade Studio's team of artists in partnership with Nintendo of America. It measures 51'-2" long, 37' wide, and 43'-8" tall. It features Mario in his flying pose inspired by his appearance in the game Super Mario Galaxy.“Having Mario join this iconic holiday tradition is an incredible way to honor the 40th anniversary of Super Mario Bros.,” said Devon Pritchard, EVP of Revenue, Marketing & Consumer Experience at Nintendo of America. “Since he first emerged from a Warp Pipe, Mario has embodied our goal of bringing smiles to faces all over the world. We are excited for Mario fans of all ages to see his new balloon’s Macy’s Thanksgiving Day Parade debut.”
“The Macy’s Thanksgiving Day Parade has long been a stage for the world’s most beloved characters, and this year we’re thrilled to partner with Nintendo to welcome a new Mario balloon to that tradition” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “As Mario celebrates 40 years of inspiring players and families worldwide, his flight down the streets of Manhattan is both a historic milestone and a joyful celebration — one sure to have fans everywhere cheering ‘Wahoo!’ this Thanksgiving morning.”
Fans will be able to see the Mario Balloon with their own eyes on November 27th, but until then you can check out the early 3D render (as seen above). Visitors to New York City are also encouraged to stop by and connect with Mario and his friends during a festive stop at Nintendo NEW YORK. Located in the heart of Rockefeller Plaza, near the iconic Christmas Tree, the Nintendo NEW YORK store will decorated with holiday cheer, and Nintendo-themed holiday magic.
The 99th Macy’s Thanksgiving Day Parade will air Thursday, November 27th on NBC and stream on Peacock from 8:30 AM. to 12:00 PM., in all time zones. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade. For more information, visit https://www.macys.com/s/parade/.

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